Weihnachtsmarkt: Premier Christmas Shopping Event at the New Braunfels Civic and Convention Center

Experience the magic of the season at Weihnachtsmarkt, New Braunfels’ premier German-style Christmas market with a Texas twist. This beloved holiday tradition features an exclusive shopping experience filled with authentic German collectibles and ornaments, festive decorations, unique gifts, apparel, antiques, and specialty items from a variety of artisans and merchants. Guests can explore a wide array of handcrafted treasures while soaking in the joyful atmosphere of this cherished community event.

Now celebrating its 37th year, Weihnachtsmarkt continues to honor the Christmas traditions passed down from New Braunfels’ German heritage while supporting the mission of the Sophienburg Museum & Archives. The three-day event also includes special activities such as Breakfast with Santa and a spirited Mahjong tournament, making it a festive experience for visitors of all ages.

Weihnachtsmarkt will take place from Friday through Sunday, November 21–23, 2025, from 10 am to 5 pm at the New Braunfels Civic and Convention Center, 375 S Castell Ave, New Braunfels, TX 78130. Tickets and event details are available on the Sophienburg Museum website.