💡 Costco, Mardi Gras & a Special Dance - New Braunfels Happenings

February 17, 2025

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Happy Monday, New Braunfels! A lot is happening around town, from a beloved Daddy Daughter Dance to a major retail addition and a German Mardi Gras celebration.

Here’s what’s inside today’s edition:

➡️ Tax breaks for Costco to come to town

➡️ This week’s best events around town

➡️ And more…

Okay, let’s dive in!

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A Special Night of Dancing, Refreshments, and Memories

Fathers and daughters, get ready for a night to remember! The 20th Annual Daddy Daughter Sweetheart Dance is happening this Friday and Saturday at Wursthalle.

This year’s theme, "Aloha Daddy Daughter," brings a tropical twist to the beloved event.

Tickets include admission to the themed ballroom, dancing, refreshments, and a special keepsake for each daughter.

There are 3 dance sessions available: Friday night from 7-9 pm and Saturday from 4-6 p.m. and 7-9 p.m. Secure your tickets now for this magical evening of fun and bonding!

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COSTCO TO RECEIVE NEARLY $8 MILLION IN TAX BREAKS TO COME TO TOWN

City Council Approves Tax Incentives for a Major Retail Expansion

It’s official—Costco is coming to New Braunfels!

The New Braunfels City Council has approved nearly $8 million in tax incentives to bring the 150,000-square-foot warehouse to the Mayfair development off I-35 and Kohlenberg Road.

Scheduled to open in March 2026, the new $37 million store is expected to bring 150 jobs and significantly boost local retail options, keeping millions of dollars in the local economy.

The Mayfair development, spanning nearly 2,000 acres, will also feature homes, townhomes, commercial spaces, and parks—marking a major expansion for the area. Get ready for more shopping convenience right here in New Braunfels!

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WHAT’S HAPPENING THIS WEEK?

Here’s What’s Going On Around Town

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Traditional Music, Dancing, and Festivities at the New Braunfels Elks Lodge This Weekend

Get ready for a night of German Mardi Gras fun! The annual Maskenball 2025 takes place on Saturday, February 22, from 7 10 p.m. at the New Braunfels Elks Lodge.

Hosted by The German-American Society of New Braunfels, this festive event features live music from Terry Cavanagh & Alpine Express, dancing, and traditional celebrations.

Maskenball is a unique part of New Braunfels’ deep German heritage, bringing together locals for a night of music, culture, and camaraderie.

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DID YOU SEE THIS?

BUZZ AROUND TOWN

Here are some important happenings around the New Braunfels area right now:

🔹 New Braunfels locals Kyle Kennedy, Lalita Kennedy, and Joseph Collins are transforming The Voigt House, one of the city’s oldest historic landmarks, into Kennedy’s Tavern, an Irish bar featuring specialty drinks, Irish fare, a speakeasy, and live music, with plans to open this fall.

🔹 Legacy MCS has begun construction on The Village at Mayfair, a 217-home build-to-rent community in New Braunfels, featuring modern cottage-style homes with premium amenities, as part of the larger 1,900-acre Mayfair master-planned development, with homes expected to be available by late summer or early fall of 2026.

🔹 Family Care Center has opened a new outpatient mental health clinic in New Braunfels, expanding access to therapy, psychiatric care, and transcranial magnetic stimulation (TMS) to address the region’s growing need for mental health services, with in-person and virtual appointments available for patients of all ages.

WEATHER FORECAST 

Here’s a look at the weather forecast for the next few days:

Monday: High: 62º | Low: 35º | 0% chance of precipitation

Tuesday: High: 73º | Low: 41º | 20% chance of precipitation

Wednesday: High: 47º | Low: 31º | 10% chance of precipitation

Burn Ban: Off

Water Restrictions: Stage 2

Thanks!

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Until next time,

— The New Braunfels Life Team

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