Behind every great local business are people who genuinely care about the community they serve.
That’s exactly the case with Rise Service Company, a family-run HVAC business founded right here in the Hill Country by Jake and Hillary Pettit.
While the company itself is new, the experience behind it is not. Jake brings years of hands-on industry knowledge, and together they’ve built Rise with the simple mission of raising the standard for home service through honest work, clear communication, and doing things the right way.
For the Pettits, this business is more than just heating and cooling. It’s about building something meaningful for their family and for the community they call home. As they continue growing the company, they’re also preparing to welcome their fourth child, a reminder that this truly is a family effort in every sense.
Anyone who has dealt with HVAC issues knows how frustrating it can be. Too often, customers have to deal with unclear pricing, long wait times, or pressure to replace something that might still be repairable.
Rise Service Company is intentionally built to do things differently.
Their approach centers on transparency and trust. That means clear, upfront pricing, honest recommendations, and a focus on fixing systems first rather than jumping straight to replacement. Homeowners are given the information they need to make the best decision for their home without the pressure.
It’s a straightforward philosophy, but one that can make a big difference when you’re dealing with something as essential as your home’s comfort.
This is especially important for those of us in the New Braunfels area. Living in the Hill Country means dealing with extreme temperature swings, with long, hot summers and the occasional cold snap that catches people off guard.
Rise offers full-service HVAC support designed specifically for that environment. From AC repair and installation to heating services and indoor air quality solutions, their team handles everything from routine maintenance to urgent issues.
They also offer 24/7 emergency service, which can be a major relief when a system goes out at the worst possible time.
Beyond temperature control, they also focus on indoor air quality, helping reduce dust, allergens, and humidity to create a healthier home environment.
As a locally owned and operated business, Rise Service Company is focused on serving homeowners across the Hill Country with reliability and consistency.
Their core values of “Resilience, Integrity, Significance, and Excellence” guide how they show up for customers, how they communicate, and how they approach every job.
That local connection matters. When you call Rise, you’re not dealing with a large, faceless company. You’re working with a family that lives here, understands the area, and is invested in doing right by their neighbors.
Whether it’s a quick repair, a full system upgrade, or just getting a second opinion, Rise Service Company is focused on helping people make informed decisions without the stress.
And in a place like New Braunfels, that kind of approach tends to go a long way.