- This event has passed.
Santa’s Ranch in New Braunfels
An event every week that begins at 6:00 pm on Friday and Saturday, repeating until January 3, 2026
An event every week that begins at 6:00 pm on Sunday, Monday, Tuesday, Wednesday and Thursday, repeating until January 3, 2026
One event on January 4, 2026 at 6:00 pm
For more than 20 years, Santa’s Ranch has been bringing the magic of Christmas to life with one of Texas’ most beloved holiday light experiences. Families and friends can take a scenic drive through over a mile of winding country roads featuring more than 3 million dazzling lights, festive animated displays, and classic holiday scenes. Guests can enjoy homemade hot chocolate, fresh kettle corn, and other seasonal treats along the way.
Santa’s Ranch will be open nightly from November 1, 2025, through January 4, 2026, at 9561 I-35 North, New Braunfels, TX 78130 — just look for the 50-foot Christmas tree. Hours are Sunday through Thursday from 6 to 10 pm and Friday and Saturday from 6 to 11 pm. Tickets are redeemable any night of the season, including holidays, and the event operates rain or shine.
Admission is priced per vehicle: $37 plus tax for a single pass (one entry) and $74 plus tax for a season pass, offering unlimited entries. Guests must remain in their vehicles during the drive, and vehicles over 8 feet in height or 30 feet in length are not permitted.
Tickets, season passes, and gift certificates can be purchased online at santasranch.com or at the gate. For more information, email santasranchpark@gmail.com or call 830-743-1293.