It may still feel like summer outside, but the holiday shopping season is getting an early start in New Braunfels this weekend.
Hollydays Market of New Braunfels returns this Friday through Sunday, September 4–6, bringing more than 130 vendors and crafters to the New Braunfels Civic and Convention Center for three days of shopping, seasonal finds, and plenty of early Christmas spirit all weekend long.
The popular market combines fall favorites with holiday shopping, giving visitors a chance to get a head start on their gift lists while supporting local and small businesses.
One of the biggest draws of Hollydays is the sheer variety of shopping available in one place.
More than 130 merchants are expected to fill the Convention Center with handmade gifts, boutique clothing, home décor, seasonal decorations, specialty foods, sweet treats, accessories, and plenty of unique finds you won’t necessarily see at a traditional retail store.
That makes the market a good destination for shoppers searching for something a little different, especially those hoping to knock out some Christmas shopping well before the holiday rush.
Check out the vendor list below:
There will also be a photo booth where families and groups of friends can grab a festive photo during their visit.
For serious shoppers who want first dibs, Hollydays offers special First Call Shopping from 9 a.m. to noon on Friday.
General admission begins at noon Friday and continues throughout the weekend.
Friday, September 4
First Call Shopping: 9 a.m.–12 p.m.
General Admission: 12–5 p.m.
Saturday, September 5
9 a.m.–5 p.m.
Sunday, September 6
11 a.m.–4 p.m.
Tickets are valid for re-entry throughout the entire weekend with a wristband and email confirmation, so shoppers don’t necessarily have to see everything in one trip.
Tickets and Admission
General admission is $7 and are good all weekend, while First Call Shopping tickets are $10.
For anyone who regularly attends these markets, a $15 Season Pass includes admission to all markets from fall 2026 through spring 2027. A $25 VIP Pass includes the Season Pass along with a burlap tote and annual ornament.
Tickets can be purchased online ahead of time or at the door.
When: September 4–6, 2026
Where: New Braunfels Civic and Convention Center, 375 S. Castell Ave., New Braunfels
Admission: $7 general admission; $10 First Call Shopping
With more than 130 vendors gathered under one roof, Hollydays offers an easy way to spend a few hours shopping local, finding something unique, and getting a surprisingly early jump on the holidays.