Wassailfest returns to downtown New Braunfels for one of the community’s most beloved holiday traditions. This festive evening brings together families, friends, and visitors to enjoy free wassail tastings, sparkling holiday lights, and live music performed by local school choirs. Businesses, nonprofits, and organizations throughout downtown serve their own unique wassail recipes—ranging from traditional warm, ... Read more
Downtown New Braunfels will shine bright as the holiday season officially begins with the Downtown Lighting & Santa’s Arrival at Main Plaza. This beloved community celebration features festive entertainment, dazzling ... Read more
Downtown New Braunfels will come alive with patriotic pride during the annual Veterans Day Parade and Ceremony on Saturday, November 8, 2025, from 10 am to 12 pm at Main Plaza. This community tradition honors the men and women who have served in the United States Armed Forces, celebrating their courage, sacrifice, and dedication to ... Read more
Downtown New Braunfels transforms into a family-friendly Halloween wonderland for Downtown Spooktacular, presented by Plunger Pros Plumbing & Drain, on Thursday, October 30, 2025, from 5 pm to 7 pm. ... Read more