Downtown New Braunfels is going to come alive this weekend with color, music, and tradition as the Dia de los Muertos Festival returns for its ninth year on Saturday, October 18. The free, family-friendly event runs from noon to 10 pm, celebrating Hispanic culture through food, art, dance, and community connection.
Hosted by the Hispanic Business Alliance, this New Braunfels Dia de los Muertos festival draws thousands of visitors each year to honor the rich traditions of this holiday, where observers remember loved ones while celebrating life through joy and togetherness.
This year’s festival features is set to be bigger than ever! There will be more than 100 local vendors on hand, multiple live music stages, and cultural performances throughout the day.
Attendees can enjoy Folklorico dancers, mariachi bands, and Aztec performances, along with art, face painting, and interactive activities for all ages.
If you’re a foodie like we are, you can look forward to a wide selection of food trucks and booths serving everything from authentic Mexican fare to festival favorites. There will also be beer and seltzers for sale (cash only), with plenty of non-alcoholic options available as well.
The music lineup this year is really outstanding and includes performances by Conjunto Cats, Tiffany Dawn Band, Kamilia y Bella Divas, Mariachi Oro y Negro, and many others across three stages: the Guadalajara Stage, Veramendi Stage, and Americana Stage.
At 4 pm, the Walk of Remembrance Procession will honor loved ones who have passed, led by Ramon Chapa Jr. and Mariachi Oro y Negro. This is one of the event’s most cherished traditions, so you really don’t want to miss it.
In addition to live entertainment, families will find a kids’ area with games and activities, as well as artisans selling handcrafted goods and cultural items. Pets are welcome, too, but please make sure you remember to keep them leashed.
While admission is free, the event helps fund college scholarships for Comal ISD and New Braunfels ISD students, making it a celebration that gives back to the community.
Named the “Best Community Event in a Big Market” by the Texas Travel Awards in 2022, the festival continues to grow in scope and popularity each year, becoming one of the Hill Country’s most beloved annual traditions.
Key Things to Know
- Where: Downtown New Braunfels (Main Plaza, 500 Main Plaza, New Braunfels, TX 78130)
- When: Saturday, October 18, 2025 | 12:00 pm – 10:00 pm
- Admission: Free
- Parking: Available in downtown lots and nearby streets
- What to Bring: Folding chairs, cash for drinks, and plenty of energy
Please note that surrounding streets, including San Antonio St., Seguin Ave., Castell Ave., and Hill Ave., will close at 6 am and reopen around midnight. Plan your route accordingly.
For more information on the New Braunfels Dia de los Muertos Festival, visit the Chamber of Commerce website.