11 New Businesses Coming to New Braunfels

New Braunfels is on fire when it comes to growth. As one of the fastest-growing cities in the U.S., it continues to attract national brands and local favorites alike.

That means more places to eat, shop, and hang out are headed our way in the next year or two.

The growth is happening so fast that it’s a bit hard to keep up with everything, which is why we’ve put together this guide outlining all of the new businesses coming to New Braunfels.

1. Topgolf

ETA: Late 2025

We start this list in Creekside, where Topgolf is officially coming to New Braunfels.

With high-tech driving ranges and lively atmosphere, Topgolf isn’t just for serious golfers. It’s an entertainment venue where you can eat, drink, and play interactive games with friends. It’s the perfect thing to do on the weekend, with kids, or when you’re looking for a fun night out with friends that mixes competition, good food, and plenty of laughs.

The addition is expected to bring more nightlife and family entertainment options to the area, making Creekside an even bigger destination for both locals and visitors. With food, drinks, music, and those signature light-up targets, it’s bound to become a go-to weekend hangout.

2. Sprouts Farmers Market

ETA: Q1 2026

Health-conscious shoppers will soon have a new option when Sprouts Farmers Market opens next to HomeGoods in Creekside. Known for its fresh produce, vitamins, and natural foods, Sprouts fills a niche between traditional supermarkets and specialty organic grocers.

The store’s arrival reflects growing demand in New Braunfels for healthier and specialty grocery options, something that’s been missing as the population continues to boom.

3. Texas Roadhouse

ETA: Early 2026

Texas Roadhouse is coming behind Target, bringing its famous steaks, hearty sides, and those beloved buttered rolls. For many locals, this means no more drives to San Antonio or San Marcos to get their fix.

Known for its fun, lively atmosphere and big portions, the restaurant is expected to be a popular family dinner spot from day one.

4. The Court House

ETA: Fall 2025

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Solms Landing will soon welcome The Court House, a new social club designed for both competition and community. The venue will feature padel and pickleball courts, two sports quickly rising in popularity.

But it’s more than just a place to play.

The Court House will also include a restaurant, full bar, and hangout spaces, making it a spot where people can relax, dine, and connect.

5. Ollie’s Bargain Outlet

ETA: October 2025

Discount shoppers will soon have a new favorite stop when Ollie’s opens in the former Big Lots location. The chain is known for deep discounts on name-brand items across home goods, books, toys, electronics, and more.

Part of the fun of shopping at Ollie’s is never knowing what treasures you’ll find, making each trip a bit of a treasure hunt.

6. Academy Sports + Outdoors

ETA: Q1 2026

After years of requests, New Braunfels is finally getting an Academy at Courtyard Plaza, right near the Ollie’s we just discussed.. The store will stock outdoor gear, team sports equipment, hunting and fishing supplies, and apparel for the whole family.

This long-awaited arrival means locals won’t have to travel out of town for sporting goods, making Academy a welcome addition for athletes, parents, and weekend adventurers alike.

7. Costco

ETA: Spring 2026

Yes, it’s official, Costco is on the way to Mayfair. The warehouse giant will bring bulk shopping, electronics, furniture, and of course, the famous $1.50 hot dog combo.

For growing families and small businesses, Costco offers major savings. Its arrival is one of the most anticipated developments in New Braunfels’ retail landscape.

8. Portillo’s

ETA: Fall 2025

Chicago’s Portillo’s is headed to New Braunfels, and food lovers are excited. The chain is famous for its Chicago-style hot dogs, Italian beef sandwiches, and rich chocolate cake.

Portillo’s combines retro vibes with modern fast-casual dining, and its arrival will add a unique new flavor to the local food scene.

9. Dos Gatos Kolache Bakery

ETA: August 2025

A San Marcos staple is expanding south—Dos Gatos Kolache Bakery is bringing its sweet and savory kolaches to New Braunfels.

From traditional fruit-filled pastries to Texas-style sausage and cheese options, this shop has earned a loyal following. Locals can expect it to quickly become a go-to breakfast stop.

10. Saludos Cocina + Bar

ETA: 2025

Downtown’s historic Dittlinger Building will soon be home to Saludos Cocina + Bar. With a menu of tapas and tequila, it aims to bring Hill Country flair to a stylish new dining and nightlife spot.

The addition continues the revitalization of downtown New Braunfels, offering a place to gather, sip, and share plates in a historic setting.

11. Old City Hall Restaurant & Bar

ETA: Late 2025

On North Seguin Avenue, the historic Old City Hall building is being transformed into a new restaurant and bar by the Wiggins Hospitality Group, the family behind McAdoo’s and La Cosecha.

The restaurant will serve classic American dishes and handcrafted cocktails in a space designed to honor the building’s history while creating a modern dining destination.

With everything from entertainment venues and big-box retailers to local bakeries and stylish new restaurants coming to town, New Braunfels is attracting a diverse mix of businesses. While some residents have mixed feelings on all the growth, there’s no denying that the city’s booming economy is bringing more options, more jobs, and more reasons to stick around town.

At the end of the day, these changes highlight just how much New Braunfels is evolving, transforming from a small Hill Country gem into a regional destination that still holds onto its local character while welcoming what’s next.

Any other new businesses coming to New Braunfels that we forgot? Let us know by commenting below.