We spend a lot of time on here talking about how rapidly New Braunfels is growing and how great of an opportunity this represents for entrepreneurs. During this time of growth, so many fantastic new businesses have already opened their doors recently, and many others are on the way.
But just because New Braunfels is growing and creating opportunities for new businesses doesn’t mean that being an entrepreneur here is going to be a cakewalk. Every business owner could use a helping hand, whether it’s navigating permits, finding the right talent, connecting with other local leaders, or simply getting expert advice on how to manage the numbers.
Fortunately, there’s an incredible lineup of small business resources in New Braunfels to support entrepreneurs at every stage.
1. Custom Health Insurance Plans for Small Businesses

When you own a business, navigating the health insurance landscape can be tough. That’s where Penn Mallery, a local expert serving New Braunfels and the Hill Country, comes in.
Penn specializes in custom-built PPO health plans tailored for individuals, families, and small businesses. These aren’t cookie-cutter exchange plans — they’re flexible, nationwide, and built around your actual needs. Plans can include dental, vision, critical illness, and even benefits that pay you directly during hospital stays.
For small business owners looking for more control, value, and flexibility, Penn offers free discovery calls to explore options. Call (806) 368-1944 or visit his website to learn more.
2. ClearView Bookkeeping
Serving the Hill Country, ClearView Bookkeeping helps small business owners keep their finances organized so they can focus on running and growing their businesses.
Their local team provides reliable bookkeeping and reporting tailored to your company’s needs.
If staying on top of your books has been holding you back, ClearView makes it simple with professional support and clear reporting.
3. Greater New Braunfels Chamber of Commerce

Representing more than 1,600 local businesses, the New Braunfels Chamber is a major hub for networking, advocacy, and community involvement.
Members gain access to ribbon cuttings, committees, mixers, expos, and events that keep them connected and visible in the community.
The Chamber also plays a critical role in tourism promotion and workforce development, two key drivers of the local economy.
4. SPARK Small Business Center
The SPARK Small Business Development Center, located in New Braunfels, is your one-stop shop for no-cost advising, training, and referrals.
A partnership with UTSA, SPARK helps both new entrepreneurs and established businesses. Whether you need guidance on business plans, marketing, or scaling up, their advisors are there to help.
They even host drop-in sessions every other Friday at the Westside Library branch for quick, face-to-face support.
5. Greater New Braunfels Economic Development Foundation (GNBEDF)
The GNBEDF serves as a bridge between business leaders, local government, and community stakeholders. Their strategic plan, Confluence, focuses on keeping New Braunfels’ economy strong through collaboration and long-term planning.
Quarterly luncheons, the Investors Council, and their annual Corporate Challenge golf tournament are just a few of the ways they bring leaders together to strengthen the community.
6. Workforce Solutions Alamo
Finding and keeping the right talent is one of the toughest parts of running a small business.
Workforce Solutions Alamo connects local employers with the talent pipelines they need. They also help residents of Comal and Guadalupe counties access training, job opportunities, and resources to boost workforce readiness.
For small business owners, WSA is a valuable partner in hiring and training strategies.
7. UTSA Small Business Development Center – New Braunfels Office
Opened in 2011, the UTSA SBDC satellite office in New Braunfels provides professional, confidential advising and a variety of workshops tailored to entrepreneurs. From marketing to financial planning, their services are free and designed to help local businesses thrive.
Whether you’re launching a new venture or growing an established business, New Braunfels has the resources to help you succeed. Tap into these organizations, make the most of the networking opportunities, and you’ll be better equipped to ride the wave of growth happening right here in town.
Are there any other small business resources in New Braunfels we overlooked?